News & InspirationEnhance the taste experience of cheese through colour

Enhance the taste experience of cheese through colour

When selling cheese, taste perception plays a major role. With one look at the cheese, a creamy young cheese, a salty melting old cheese or a spicy pesto flavour is already almost tasted on the tongue. An appropriate emblem makes the first sight of the cheese appealing. Artisanal. Tough. Dutch. But the colour of the cheese also contributes to the taste experience.

Protecting & preserving

A different colour for every type of cheese

The yellow cheese coating colour is the traditional colour everyone is familiar with. From Gouda cheese to Leerdammer. There are dozens of types of cheese on which the yellow colour is applied. Meanwhile, other cheese coating colours are also making inroads, with these colours ensuring recognition of a type of cheese:

  • Black coating is seen as luxurious and a bit more expensive in the segment; this is often an older cheese.
  • Brown coating exudes something traditional and is therefore used for, for example, beer cheese and abbey cheese such as St Bernardus.
  • Green and sometimes red coating is regularly used for a herbaceous cheese such as pesto.
  • Often cheese colouring is limited to these coatings, when so much more is possible.

Why is the colour of cheese important?

Cheese coating provides the properties to mature and protect the cheese but is also directly the packaging of the cheese. Besides the appearance of the cheese, the colour of the cheese coating is important for the psychological aspect. Colour evokes an association. For instance, red can be interpreted as ‘spicy’ or ‘sweet fruit’. The colour of the cheese therefore provides an additional taste experience and encourages consumers to buy. The layers of cheese coating can be applied in the same colour. Or only the last layer can be coloured; that already gives an extra effect. In addition, the cheese simply stands out at the cheese shop among all the yellow cheeses. And colour can be used to respond to current themes and events, such as the European Championship or King’s Day.

Colour the world of cheese

In2Food offers a complete range of more than 35 colour options in cheese coating. For all possible associations and taste experiences.

 

© 2026 In2Food

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